16th March 2012 – Cineworld, the UK’s leading cinema chain*, is today delighted to announce the removal of all booking fees for Cineworld cinemagoers nationwide and is introducing a further 10% discount for tickets bought online. Customers simply need to sign up to mycineworld via the Cineworld website (cineworld.com) to be eligible for the online discount.
The decision was taken after customer research** conducted on behalf of Cineworld showed that over three quarters (77%) of all cinemagoers had said that the removal of booking fees would encourage them to book online, and that more than 4 in 5 customers (86%) stated that discounted tickets would encourage them to pre-book. The move follows the highly successful trial in Cineworld’s Scottish cinemas last year.
Justin Skinner, VP, Marketing at Cineworld said, “This is a game-changer for the leisure and entertainment industry. Cineworld is delighted to be taking the lead in our industry by removing booking fees and lowering prices online.”
Following the announcement today by Cineworld that they will be removing all booking fees for online bookings, Which? executive director, Richard Lloyd, says:
“This is good news. Which? has long been campaigning for companies to put an end to hidden and disproportionate surcharges so we’re pleased that Cineworld is leading the way and hope that other companies follow their lead.
“The Government’s decision to ban excessive fees was a victory for consumers but this is just a drop in the ocean. 50,000 people supported our campaign to see these “rip-off” charges stamped out so Government must stick to its commitment and ensure the ban happens by December 2012.”
mycineworld is a free online service that currently allows customers to buy Cineworld’s cinema tickets 10% cheaper. It also gives customers the added convenience of faster ticket collection in the foyer and keeps them up-to-date with the latest film information and great offers. mycineworld is available on Cineworld’s iPhone and Android Apps, via mobile internet and on the cineworld.com website.
For more information and to sign up to mycineworld visit: www.cineworld.com
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*EDI/Rentrak UK & Ireland Box Office 2011
** Research was conducted on behalf of Cineworld in October 2010 and 2011, sampling over two thousand cinemagoers.
About Cineworld Group
Cineworld Group was founded in 1995 by Steve Wiener, the current Chief Executive, and is now the leading cinema group in the UK & Ireland by box office and admissions. The Group operates 79 cinemas of which 73 are multiplex sites with five screens or more. In 2007 Cineworld successfully floated on the London Stock Exchange. In 2011 Cineworld cemented its position as the UK industry leader after it was confirmed as the UK and Ireland’s number one cinema chain by Box Office. In December 2011 Cineworld opened its first IMAX screen at Cineworld Edinburgh with cutting edge audio technology.
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